An Adidas apparel designer for elite football clubs: Meet Griffin Claes ’19

Wisconsin-Madison Alum

More than 4,000 miles away from Madison, Wisconsin on Griffin Claes’ desk is a miniature yellow sunburst chair. The full-size versions are iconic furnishings at the UW–Madison Memorial Union Terrace, where students gather to enjoy the warm weather and Lake Mendota views. On a chilly winter night in Nuremberg, Germany, Claes’ keepsake chair serves as a cherished reminder of his memories as a School of Human Ecology student. Months after graduating from the Textiles & Fashion Design program in 2019, Claes moved across the world for a role at Adidas — a dream job that his 7-year-old self would high five him for. As the senior designer of licensed apparel, Claes creates and pitches jersey designs to boardrooms full of elite football (known as soccer in the U.S.) club executives, including David Beckham.

As a hyperactive kid, Claes poured his physical energy into soccer and his mental energy into art. And, perhaps DNA had a role to play in his creative pursuits — with both parents as interior designers and older brothers working as a pastry chef and an art dealer. Claes grew up in the suburbs of Chicago and wanted to soak up every opportunity the nearby city had to offer. In high school, he worked at RSVP Gallery. The retail space and art gallery that combines luxury goods, streetwear and art was co-founded by the late Virgil Abloh, a UW–Madison alum, fashion designer and entrepreneur. “I walked into RSVP Gallery for the first time and immediately thought: ‘This is my world — this is where I want to be,’” Claes says. This realization solidified when Claes worked with Chicago artists on a collaboration with Nike. His passion for sports and art collided when he designed graphics to revamp basketball courts on the southside of Chicago.

“To me, it’s very special to be part of the School of Human Ecology,” Claes says. “The beautiful part about being a human ecologist is I get to add a verse to the long history of people who are trying to pave a new direction and evolve humanity through culture.”