Art Direction
Art Direction
Brand Design
Brand Design
Product Storytelling
Product Storytelling
Crafting bold, thoughtful stories that elevate brands and turn local ideas into globally impactful visuals. Concept to creation.
Designing bold, clean thoughtful experiences that elevate brands and turn ideas into impactful visuals.
Griffin
Griffin
Griffin
Claes
Claes
Claes
02
( About )
© 2026
I tell local stories that resonate on a global scale through thoughtful, visually impactful design.
Griffin, a multidisciplinary creative and designer with a focus on product story telling, art direction and graphic design.
Set alight by authentic culture building, the intersection of novel and timeless is his comfort zone. Continuosly collaborating with international partners at the highest level, spanning niche emerging artists to household names.
05
( Process )
© 2026
(01)
Discovery
First, a deep dive into the background of the project to create a deep understanding of the brand, their audience and the goal of the project. Next, gathering insights and uncovering consumer behaviors to inform a clear, thoughtful, and bespoke direction.
(01)
Discovery
First, a deep dive into the background of the project to create a deep understanding of the brand, their audience and the goal of the project. Next, gathering insights and uncovering consumer behaviors to inform a clear, thoughtful, and bespoke direction.
(02)
Strategy
The research and findings help to shape a concise vision that aligns ideas and messaging in a structure that ensures all creative decisons are intentional.
(02)
Strategy
The research and findings help to shape a concise vision that aligns ideas and messaging in a structure that ensures all creative decisons are intentional.
(03)
Design
Translating our shared strategy into visual solutions, crafting work that incites emotion and exudes purpose across all touchpoints.
(03)
Design
Translating our shared strategy into visual solutions, crafting work that incites emotion and exudes purpose across all touchpoints.
(04)
Delivery
Assets are prepared and delivered with care, polished to ensure a vision that is consistent, concrete, and ready for the real world.
(04)
Delivery
Assets are prepared and delivered with care, polished to ensure a vision that is consistent, concrete, and ready for the real world.
04
( Services )
© 2026
Thoughtful, high-impact visuals and storytelling built for your brand
01
Product Storytelling
Crafting consumer first products that reflect brand values and future trends via local insights and global vision.
01
Product Storytelling
Crafting consumer first products that reflect brand values and future trends via local insights and global vision.
01
Product Storytelling
Crafting consumer first products that reflect brand values and future trends via local insights and global vision.
02
Brand Identity
Developing cohesive brand systems that go beyond logos, defining how a brand looks, feels, and communicates. The result is a distinct, memorable identity that stands out in a crowd.
02
Brand Identity
Developing cohesive brand systems that go beyond logos, defining how a brand looks, feels, and communicates. The result is a distinct, memorable identity that stands out in a crowd.
02
Brand Identity
Developing cohesive brand systems that go beyond logos, defining how a brand looks, feels, and communicates. The result is a distinct, memorable identity that stands out in a crowd.
03
Art Direction
Creating compelling visual stories that align with the overall vision and speak directly to the target audience. From concept to execution, every detail is thoughtfully directed to create a red thread ensuring consistency, emotion, and maximum impact across all touchpoints.
03
Art Direction
Creating compelling visual stories that align with the overall vision and speak directly to the target audience. From concept to execution, every detail is thoughtfully directed to create a red thread ensuring consistency, emotion, and maximum impact across all touchpoints.
03
Art Direction
Creating compelling visual stories that align with the overall vision and speak directly to the target audience. From concept to execution, every detail is thoughtfully directed to create a red thread ensuring consistency, emotion, and maximum impact across all touchpoints.
08
( Press )
© 2026
Sabukaru
/
Aug 12, 2025
From the Stadium to the Streets: How Football Culture Shaped Contemporary Style
Sabukaru
/
Aug 12, 2025
From the Stadium to the Streets: How Football Culture Shaped Contemporary Style
Highsnobiety
/
Jul 31, 2026
"We Will Keep Winning": Ian Wright Can’t Wait to Wear Arsenal’s New Kit
Highsnobiety
/
Jul 31, 2026
"We Will Keep Winning": Ian Wright Can’t Wait to Wear Arsenal’s New Kit
UW Madison
/
Mar 12, 2025
An Adidas apparel designer for elite football clubs: Meet Griffin Claes ’19
UW Madison
/
Mar 12, 2025
An Adidas apparel designer for elite football clubs: Meet Griffin Claes ’19
Soccerbible
/
Aug 16, 2026
MLS and adidas Drop 2026 Archive Collection Featuring Third Jerseys for Eight Teams
Soccerbible
/
Aug 16, 2026
MLS and adidas Drop 2026 Archive Collection Featuring Third Jerseys for Eight Teams
Let’s make something
amazing together.
Let’s make something
amazing together.
Let’s make something
amazing together.