The ambition was to tell local stories in a way that could resonate far beyond their point of origin, building credibility, creating authentic connections with key markets and giving adidas Running new ways to show up in culture. Across seasonal collections, evergreen franchises and special hero stories, every project was approached with an innovative mindset and a willingness to challenge what running product could be. From the story we tell to the smallest details of colour, graphics and material, the goal was always to create something with a reason to exist.