Juventus FC
SERVICES
Art Direction
Branding
Product Storytelling
YEAR
2022 - Present
INFO
Since 2022, I’ve helped shape the creative direction of Juventus FC, with the jersey at the heart of each season’s storytelling. As the club’s most visible and enduring expression, the jersey becomes the starting point for a broader graphic language, one that evolves season after season and percolates throughout the club, from the shop and retail experience to campaigns, digital platforms and communications.
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From seasonal art direction to product development and high-level execution, the work is about creating a cohesive visual world around the club’s identity, finding new ways to express what Juventus is known for while continually pushing what it can become.
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A continuous process of building from the jersey outward, evolving the language, raising the level of execution and creating work that feels unmistakably Juventus.
