Overkill

SERVICES

Product Storytelling

YEAR

2021

INFO

For the opening of Overkill’s new Cologne hub, I was brought on as a freelance creative to develop a capsule collection celebrating the brand’s expansion beyond its Berlin roots.

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Working closely with the Overkill team, I helped shape the creative direction and design the collection from concept through execution. The work translated Overkill’s established visual identity and connection to streetwear culture into a new expression for its Cologne audience, creating a collection that marked the opening of the new space while remaining true to the brand’s heritage.

The project was an opportunity to work within an established cultural brand while helping define how its identity could evolve into a new city, community and chapter.