Sasha Zhoya Signature Singlet
SERVICES
Product Storytelling
YEAR
2023
INFO
Three nationalities. One athlete. A completely individual expression. Working directly with Sasha Zhoya, the ambition for his signature singlet was clear: bring something fresh to the track and create a piece that felt as individual as the athlete wearing it.
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Sasha’s identity spans three nationalities, while his interest in spirituality and personal philosophy gives him a perspective on the world that extends well beyond sport. We wanted to bring those different parts of him together in a design that felt expressive, considered and unapologetically his. The result is a layered graphic language built from a triangular pattern representing his three nationalities, interwoven with sacred geometry inspired by his spiritual interests. His own philosophies and values are embedded throughout as personal sign-offs, turning the singlet into something closer to a visual portrait than a traditional piece of performance apparel.
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The result is a design that reflects Sasha on and off the track rooted in his identity, open to interpretation and distinctly his own.
