Since joining the adidas Football design team, I’ve worked with Tigres to help shape the club’s creative perspective and define what a modern Tigres can look like. The ambition has been to build from what already makes the club unique, its history, its culture and its deep connection to Nuevo León, while pushing beyond the expected. Each season became an opportunity to reinterpret that heritage through a contemporary lens, creating products rooted in local stories but designed to resonate far beyond Monterrey.